FOR BRANDS SELLING ON US TIKTOK SHOP
Everyone already has creators in English
We recruit, train, and manage Spanish-speaking creators for brands already selling on US TikTok Shop.
65M+
Spanish Speakers
20%
US GDP
30%
US TikTok Users
NINETY SECONDS
CHECK FOR YOURSELF
Open your TikTok Shop affiliate dashboard. Pull your list of active creators. Count how many of them post in Spanish.
For most brands we audit, that's the number — not low, zero. The audience isn't underperforming for you. It was never in the room.
HOW IT WORKS
FOUR STEPS. THE FIRST IS FREE.
AUDIT
We review your creator mix and catalog, and tell you which of your SKUs this audience actually buys.
MATCH
We shortlist creators from our bench against your categories, price points, and content standards.
ACTIVATE
Briefs, samples, commission terms, launch. Creators go live under your existing TikTok Shop listings.
REPORT
Which of the creators worth scaling flagged and the ones worth cutting flagged too.
WHY THE GAP EXISTS
Why your roster looks like this.
It isn't an oversight. TikTok's creator discovery tools sort by category and GMV — language isn't a filter you can pull, so it never becomes a decision anyone consciously makes.
Recruitment written in English gets opened, understood, and accepted by creators who work in English. The funnel selects for itself.
And Spanish-speaking creators run in a separate network — different group chats, different rate expectations, different content norms. You don't reach it by posting louder in the one you're already in.
A roster reflects the channel it was built through. Yours was built in English.
10th
Experience
WHAT WE DO
Three things, all boring and necessary.
ROSTER
A creator bench you don't have to build
Vetted, US-based Spanish-speaking and bilingual creators, already onboarded and ready to brief. No recruitment cycle, no cold outreach in a language your team doesn't run campaigns in.
CAMPAIGNS
A creator bench you don't have to build
Briefing, creative direction, sampling, and commission negotiation handled in Spanish. Creators produce better when the brief isn't their second read of the
REPORTING
The segment on its own line
Performance attributed to the Spanish-language audience specifically, not blended into your overall affiliate number. You see what the segment produced, and decide whether to fund it again.
Worth a convo if...
- Already live and selling on US TikTok Shop
- Running an affiliate program with real GMV behind it
- Selling products with broad consumer appeal
- Willing to treat the segment as its own line item
Not yet, if...
-Not set up on TikTok Shop — start there first
-After one-off influencer posts, not an affiliate program
-Entering Mexico or LatAm — roadmap, not current roster
-Expecting results in week one
QUESTIONS
The ones we get asked first.
Do we need Spanish-language product listings?
No. Creators drive traffic to your existing US TikTok Shop listings. The content is in Spanish; the checkout is exactly what you already have.
Are the creators US-based?
Yes. US TikTok Shop requires creators to be in-country, so everyone we activate for US campaigns is US-resident. We're building rosters in Mexico and other Latin American markets for when those open, but we won't sell you access to something that can't currently service your shop.
How is this different from recruiting more creators?
More creators gets you more of the audience you already reach. This is a different audience. The distinction shows up in whether your incremental GMV is genuinely incremental or just redistributed.
We already work with Hispanic creators. Isn't that covered?
Possibly not. Hispanic and Spanish-speaking aren't the same thing — a large share of US Hispanics are English-dominant, and a creator's background doesn't tell you what language their audience watches in. The audit looks at what the content is actually in and who it's actually reaching.
What does it cost?
Structure gets set on the audit call once we've seen the size of the opportunity in your catalog
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